The Vision Council

The Vision Council


Our usability strategy created intuitive site structure and content access for doctors, members and the general public, plus a mobile site that gives them just what they need on-the-go. All this plus back-end CMS tools that integrate member data for a personalized experience.

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Awards

  • Web Marketing Association WebAwards: Associations Standard of Excellence (2009)

Tags

Content Management, Mobile, Programming / Database, Third Party Tools, Usability / Accessibility, User Interface Design, Association

<div id=':370' class='kl' dir='ltr'>Right from the home page, The Vision Council accommodates different audience needs and marketing initiatives by offering separate microsites for members versus consumers — each with unique structure, navigation, content and design.</div> <p> </p> <p>Eyecessorize is a fashion-forward marketing initiative to showcase eyewear trends and brands. This microsite is run from The Vision Council’s CMS, even though it looks and functions in a markedly different way from the Vision Council’s corporate brand.</p> <div>To maximize mobile access, we adapted the site design for optimal smartphone and tablet viewing. Just as important, we also helped the Vision Council curate their content to focus on the top members needs on-the-go — namely, events, market stats and key contacts.</div>