Author Archives: Layla Masri

About Layla Masri

Layla is a co-founder of Bean Creative. She leverages her ad agency background and 15-plus years as a marketing and web copywriter to maximize interactive impact for strategic planning, usability/accessibility, and digital promotion.

Should your event have its own website?

I recently had a conversation with several association executives on the topic of whether it’s best to have a separate
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Five tenets of gamification planning

We just presented at ASAE’s annual meeting on how incorporate game strategy to increase participation, loyalty, user generated content and
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What is “Personal Information” under COPPA?

It’s been a year since our post on the revised COPPA regulations going into effect. Are you still unsure what
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Five key considerations for associations looking to ditch all-in-one tech platforms

Using a single system to run your association’s CMS, AMS, events, community tools, etc. is rarely effective. Here’s how to
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Why is “game” still a naughty word in museums?

Interactivity in museums has been proven time and time again to enhance the learning experience. So why are curators wary
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Small Device, Big Expectations: An Association Exec’s Guide to Planning a Responsive Website

Responsive design is a growing imperative for organizations that want to ensure users have a seamless experience across devices. Here
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